Case Study Apple Inc. - 1652 Words

Apple Inc., is debatably one of the most innovative technology companies in the world. Apple, Inc. stands for innovation in personal computing and digital media distribution. The company aspirations for nothing short of a revolution when designing, developing, and distributing its line of merchandises. Apple s merchandises range from an amount of desktop and portable computers that are geared for the consumer and education markets, digital music players (iPod), online music store (iTunes), and Smartphone (iPhone). Applications are designed for users convenience and productivity. Two college dropouts Seven Jobs and Steven Wozniak began the Apple Computer Company in 1976. AAPL, NASDAQ is the company’s ticker symbol and stock exchange. Over 72,800 people work for the company and www.apple.com is the website for their products. Within 2 months of building their first computer circuit board in their garage, they had sales orders for 200 units. The project was capitalized from money raised by the sale of Job s van and Wozniak s HP calculator and the company was named after a 220-acre farm in Oregon that Jobs was part owner (Wozniak and Smith, 2006; Young and Simon, 2005). Working as a team, Wozniak was the technical mastermind and Jobs was the visionary whose task was to bring an easy-to-use computer to the market (Yoffie and Slind, 2008). Powered by the successful launch of the Apple II computer (a simple machine that people used straight out of the box), which sold more thanShow MoreRelatedCase Study : Apple Inc.1349 Words   |  6 Pages Case Analysis: APPLE INC.: IPODS AND ITUNES Donna Martinelli TEXAS CHRISTIAN UNIVERSITY September 3, 2014 Table of Contents Executive Summary..................................................................................................3 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 Defining the Challenge...............................................................................................3 Analyzing the case data....................Read MoreCase Study : Apple Inc. Essay1422 Words   |  6 PagesCase Study: Apple Apple Inc. focuses on the design, manufacture, and marketing of personal computers, mobile phones, multimedia devices, and portable music players. Apple Inc. offers consumers manufactured goods under the brand names Apple Watch, iPhone, iPad, Mac, iPod, and Apple TV. Enhancing the customer experience through their proprietary software applications iOS, X, OS, and watchOS brands; and services across their Apple Pay and iCloud products (Forbes.com, 2016). Explored in detail, Apple’sRead MoreApple Inc. Case Study1494 Words   |  6 PagesApple Inc. Case Study TABLE OF CONTENTS COMPANY OVERVIEW General Description Historical Outline Industry Current Challenges Ethics and Responsibility STRATEGIC INFORMATION Mission Statement Competition SWOT Analysis HISTORICAL FINANCIAL ANALYSIS Historical Financial Information Competitive Financial Analysis Summary FUTURE PLANS Competitive Advantage Recent Performance Business Environment Recommendations Zackery Butler, Connor Daugherty, Stanashia Davis, Gabrielle Drohan, and Lauren SpearsRead MoreCase Study : Apple Inc.1971 Words   |  8 PagesCritical Essay Introduction Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs, develops and sells electronic products such as tablets, computers and phones. Founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in Cupertino, California. Tim Cook has been CEO since Jobs’ passing in 2011. Labour conditions Despite its global recognition and status, Apple Inc. has come under scrutiny in recentRead MoreCase Study : Apple Inc.2083 Words   |  9 PagesBackground This paper presents a case study of Apple Inc. Apple Inc. is a technology based corporation with emphasis on computer software and hardware (MAC and Apps), tablets (IPad), smart phones (IPhone), and mp3 plays, (ITouch). Apple Inc. has grown tremendously over the years and ever since 2001 has expanded its brand and retail stores to over 375 stores/outlets globally. The business has seventy two thousand eight hundred employees in thirty eight countries. Apple Inc. has truly become one of theRead MoreCase Study : Apple Inc. Essay6014 Words   |  25 PagesIntroduction On a daily basis we all encounter all forms of technology. There are several technological corporations in the current industry but one stands out†¦.Apple Inc. Apple Inc. is an international corporation, situated in Cupertino, California. The company designs, manufactures and markets consumer electronics and computer software products. Apple is well known for its hardware products such as Macintosh computers, the iPod, the iPhone and its innovative software such as the Mac OS X operating systemRead MoreCase Study : Apple Inc.1943 Words   |  8 Pages Apple Inc was incorporated in 1977 by Steve Wozniak and Steve Jobs. As a startup company Apple Inc went through several management changes and conflicts which caused the company to lose some of its competitive advantage against companies like Dell, Gateway and Microsoft. The company designs and manufactures various products in the computer and music industry. Apple being strictly a personal computer company decided to venture into marketing other products like the iPod, a digital music player, andRead MoreApple Inc Case Study851 Words   |  4 PagesApple inc. 1) Introduction Background and summary This article present the story of Steve Jobs and it’s Apple company through two aspects. From the company history perspective and the product industry perspective. On company history side: Apple was founded by two Steves. Apple board later fired Jobs and gradually went near bankruptcy. Till 1997, Apple brought back Jobs and became the most valuable company in the world in 2012. On the product industry side, Article dig into the fieldRead MoreCase Study : Apple Inc.1417 Words   |  6 Pageschanged the world with Apple Inc Company. Both of them was out of college, they were making so much money in the computer company Apple was started with introduction of computer I computer on April 1, 1976. Apple was incorporated January 3, 1977. The Apple II was introduced on April 16, 1977 at the first West Coast computer Faire. The Apple II was chosen to be the desktop platform for the ground breaking use call spreadsheet program. He was created a business market for the Apple II and gave home usersRead MoreCase Study : Apple Inc.1732 Words   |  7 PagesApple Inc. is a California based company that was incorporated in 1977. According to University of Oregon Investment Group, â€Å"Apple operates out of 8 different segments: Desktops, Portables, iPod, iPhone, iPad, other music related products and services, peripherals and other hardware, software, service and oth er sales† (2012). According to the company’s 2013 10-K, â€Å"Apple sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular