Cruise Ship - 923 Words

A cruise is providing customers with an experience of a lifetime. The company seeks to fulfill the following needs of the customers to the extent of delighting them: †¢ Customer Service †¢ Delivering on its Promise ï‚ § MARKET TRENDS: The tourism industry has been growing at a high rate for the last few years. Due to busy lives, people are willing to spend more on vacations than anything else. Though most vacation packages are costly, but they provide a feeling of satisfaction and serve as a source of relaxation. The factors mainly included in these trends are family comfort, a feeling of togetherness and willingness to spend on vacations. ï‚ § MARKET GROWTH: The market’s growth is steady and present throughout the world. The frequent†¦show more content†¦COMPETITION We basically, have no competitors as we are targeting to serve a market which isn’t being targeted as yet. We have a monopoly over this niche market. PRODUCT OFFERING Our offering is a cruise ship with most of the luxuries to fulfill a person’s dreams of a vacation. Designed to completely spoil the vacationer, the cruise ship features spacious staterooms, which are extremely comfortable to live in and give the feeling of a home away from home. It also includes: †¢ A ball room †¢ An on board spa and fitness centre with all facilities to satisfy health conscious guests †¢ A lavish dining room complete with a pool area for the occasional out door dinner †¢ On-board sports facilities †¢ A small hospital equipped to handle any health-related issues †¢ A library for the scholarly †¢ A gift shop to aid in celebrations †¢ And the most unique feature we possess in an on-board currency exchanger, so that our guests need not go to the trouble of finding one after docking, and can use the spare time to enjoy themselves. KEYS TO SUCCESS †¢ Services should be great. †¢ Excellent and proper safety measures so that customers may feel customized. †¢ Good maintenance of the ship. †¢ Good marketing so that more customers are comfortably and easily attracted. †¢ Provision of entertainment. †¢ Affordable prices. †¢ Different packages according toShow MoreRelatedCruise Ship And The Cruise Industry999 Words   |  4 PagesCruises are a blast and a fabulous way to vacation and explore the world, however cruises have a tainted reputation for being low wage, demanding sweat shops. This is an unfair and biased view of the cruise industry. Cruises, from Norwegian to Carnival, are considered to be a negative work environment and this is a simple view to adopt, thanks to articles such as Christopher Grant’s â€Å"The Fun Ship.† However, internet sources written by either current or retired cruise line workers often bestow glowingRead MoreCruise Ship and Island Queen3977 Words   |  16 Pages- Negotiation Simulation 3 (Assessed) – Island Cruise To be emailed to relevant team members in week 9 – strictly confidential MGB225 - NEGOTIATION SIMULATION 3 (ASSESSED) WEEK 10 CAPTAIN STUART BING – TEAMS A, C D ISLAND CRUISE Introduction In this exercise you will participate in a negotiation about a cruise ship and its rights to visit a tropical island. You will role-play this negotiation as either the director of the cruise ship or the mayor of the island. 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In 2014 alone, the cruise ship industry hadRead MoreThe Global Cruise Ship Industry1552 Words   |  7 Pages It is the first day of your Caribbean cruise vacation and you are overwhelmed with excitement. After months of anticipation you have arrived at the port of embarkation only to be welcomed by a line that circles around the arrival lounge. (Fig.1) Undenounced to a rookie in the game of cruise ship travel, this lengthy embarkation line is only the first to be encountered in every port to be visited while on cruise. This is only the first hiccup while on what is supposed to be the stress free vacationRead MoreBenefits Of Buying A Cruise Ships1491 Words   |  6 Pagesadvantages and disadvantages that come with riding a cruise ships. Taking a cruise can be very expensive and often times require people to save up for it. However, the time spent on a cruise is well worth the money spent for it. An all-inclusive cruise includes most meals, a place to stay, and entertainment. 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